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Website Design

Darlington Markets

A website design project for one of the North East's most iconic market halls. Darlington Markets was undergoing a major transformation and needed a digital presence to match.
INDUSTRY
Food & Hospitality
DELIVERABLE
Website Design
darlingtonmarket.co.uk
Darlington Markets Website Homepage Visual
THE BRIEF

A Darlington landmark, redesigned for a new chapter

Darlington Markets has been at the heart of the town centre for generations. With a major transformation underway including a brand new food hall, refreshed independent traders and renewed ambition to draw visitors back into Darlington town centre, the market needed a website that reflected where it was heading.

The website design brief was clear. Build something bold enough to match the ambition of the project, something that would showcase the food hall, the street food offer, the bars and the shopping in a way that felt exciting rather than corporate. A market website that actually made you want to visit.

Design Direction
Giving a historic Darlington market hall the visual confidence of a premium food and drink destination. Bold typography, strong colour and real photography working together to make the market feel like somewhere worth travelling to.
The Design

Bold enough to match the ambition

The Darlington Markets website design uses strong colour blocking and confident typography to give the market the presence it deserves online. Each section is built around the core offer: eat, drink, shop.
MY ROLE

What I Delivered

01

Website Design

Full website design for Darlington Markets across all key pages. Homepage, food hall, street food, bars, traders directory and news. Every section designed to showcase what the market has to offer.
02

Information Architecture

Structuring a website that works for multiple audiences. Shoppers, traders, food lovers and first time visitors all need different things. The design makes it easy for everyone to find what they are looking for.
03

Visual Direction

Developing a bold visual language for the Darlington Markets brand. Strong typography, colour blocking and photography give a community market the confidence of a premium food and drink destination.
BRAND PALETTE
Pink
Yellow
Teal
Black
Off White
This project forms part of a wider portfolio of work completed during previous roles in the design industry.